Trusted by enterprise data & marketing leaders
Reverse engineer ROI from the customer data you already own.
I help marketers find hidden revenue leaks and turn fragmented customer data into context and growth engine.
The Revenue Leak
Do any of these sound familiar?
You bought the platform, not the outcome.
The CDP is live, the dashboards look great, and yet nobody can point to a single dollar it earned.
Your data is everywhere and nowhere.
Fourteen tools, three definitions of a customer, and no single number leadership actually trusts.
Marketing spends, finance squints.
Every Martech renewal turns into a defensive meeting because attribution never reaches the CFO's language.
AI pilots that never leave the demo.
Impressive in the room, impossible to scale because the data foundation underneath was never built for it.
Segments that don't move the number.
You're personalizing on demographics while the high-LTV accounts quietly slip through the funnel.
Growth that costs more every quarter.
CAC keeps climbing and no one can say which part of the customer journey is leaking revenue.
If you nodded at any of these, the problem isn't your technology. It's the decision the data was supposed to serve.
How I reverse engineer ROI.
Revenue Leak Audit
A deep, unsentimental review of your customer journey to find exactly where high-intent demand drops off and where data silos quietly cost you growth.
Precision Segmentation
Moving past basic demographics into behavioral modeling inside Salesforce Data Cloud - so you reach the high-LTV accounts that actually move the number.
Measurable ROI
Bridging the gap between technical execution and the CFO's office with attribution frameworks that justify every Martech dollar you spend.
How I Help
A plan built around your number.
Revenue Leak Audit
A focused diagnostic of where your customer data is costing you money.
- →Map every drop-off in the high-intent customer journey.
- →Quantify the revenue lost to fragmented data and silos.
- →Leave with a prioritized list of fixes ranked by dollar impact.
Executive Workshops
Align your leadership team on a customer-data ROI operating model.
- →Translate Martech investment into CFO-ready language.
- →Define ownership so the roadmap survives competing priorities.
- →Build the attribution framework that justifies every dollar.
The Operator Behind the Advice
I've done the implementation work, not just the slides.
I've spent my career inside enterprise Martech - consolidating data sources, standing up CDPs, and wiring Salesforce Marketing Cloud and Data Cloud into systems that actually move revenue.
That operator's perspective is what I bring to every advisory engagement: a bias for the decision, a respect for the data, and an obsession with the number at the end of it.